Dublin City University Business School – free digital marketing mini-conference in the Gallery Theatre in the Helix.
Tomorrow DCU Business School with the DCU LINK Research Centre’s Techspectations Initiative is holding a free digital marketing mini-conference in the Gallery Theatre in the Helix. Techspectations Summer Hospitality & Tourism Digital Marketing Summit is supported by the Hospitality Sales & Marketing Association of Ireland.
The Summer Summit programme is designed to introduce Irish hospitality professionals to SEO tools and resources, Pay Per Click advertising, Social Media Marketing and more. To coincide with President Obama’s visit to Ireland and #irlday, their theme will focus on marketing Ireland, Irish food and hospitality however the content will have general applicability.
All the details can be found on the Techspectations website.
We have fifty – yes only 50 – early bird tickets for this year’s IIA Annual Conference Open for Business available at the fabulously fabulous price of €120 (normally €150 for members/ €180 for non-members). Please email me at email@example.com or ring 01 5424154 and get yourself to the internet business event of the year.
Among the speakers and panellists this year are Dylan Collins, Founder Jolt Online Gaming and 2010 Net Visionary, Neil Leyden, winner Your Country, Your Call, Theo Lynn, Director DCU LINK, Amy Neale, National Digital Research Centre, Constantin Gurdyiev, Economist and many more.
As the sign down the road here on Thomas St says: “When they’re gone, they’re gone” so get in touch today!
In October we held a conference specifically aimed at online retailers called “8 Ways to Sell More Stuff” (read a review here). The feedback was very positive and we hope to produce more events in this style in 2011.
In the meantime here is the first of some of the presentations that I recorded on the day. I didn’t manage to record them all (sorry Michael Kane!) and it may be a while before I have an opportunity to tidy the other few up but there should be plenty for you to mull over in this podcast below.
This is Andrew Draper, Co-founder of Manpacks.com sharing his experience of launching not only a new online business in the last year but a business with a unique business model.
The headline sponsor of “8 Ways to Sell More Stuff” was An Post and one way you could sell more stuff is by checking out their new site ILoveShopping.ie.
I have a little treat for you this morning. As you know, our Annual Conference takes place next Thursday, 20th May, and with Anthony Whelan and Bill Liao as keynotes, it’s going to be a fascinating day. Added to that, we have our breakout sessions from the IIA Working Groups and our extremely popular Web Clinics (which always book out, so register early), it’ll be a full, enjoyable and educational day.
So, what’s the treat? Well, for everyone that follows our blog, Twitter, Facebook page, etc. we are offering a Social Media Discount on the Conference tickets price. For 20% Off the ticket price, you can use the voucher code “socmed20“. It would be great to see as many of you on the day as possible and if I’m not too busy running around looking after people, I hope to catch some of the breakout sessions myself.
This week is the big push before the first ever Digitise the Nation Week. The IIA, is calling on companies and individuals across Ireland to help ‘Digitise the Nation’ from May 16th to 21st 2010. The week long campaign is designed to showcase the power and capabilities of the Internet to the broadest set of groups from businesses, consumers, students, children to grandparents.
The week encapsulates five themes covering:
- Monday 17th – Business Productivity
- Tuesday 18th – Connectivity
- Wednesday 19th – Entrepreneurship
- Thursday 20th – IIA 2020Vision Conference and Net Visionary Awards
- Friday 21st – The Consumer and Social Media
Some of the events coming up include:
- Drimnagh will be taking part in the Digitise the Nation event on Tuesday’s Connectivity Day, the 18th of May. They will be holding 3 open, informal Social Media Surgeries from 10-12pm, 2-4pm and 7-9pm. The venue for this event is in the St John Bosco youth centre on Davitt Road, Drimnagh, Dublin 12. It will be free of charge and open to anyone who wants to learn more about any of the social media tools.
- Kavaleer (award winning digital animation business based in Digital Hub) will be showing primary school students how digital art is created; sharing with the children how cartoons are made and inspiring the next generation of Brown Bag Productions and Oscar winning “Avatar” creators.
- Cipherion Translations are experts in bringing businesses global – and helping them to market locally in over 40 languages. They support organisations in ICT, E-learning, Tourism, Technology and Life Sciences sectors as they translate their materials for overseas audiences. As part of Monday’s Business Productivity Day, they want to share the steps you should take to translate and localize your website for these markets.
- In Dublin, local computer training business A&A Computer Training have successfully approached their local “Golden Oldies” community group and are showing them how to make Skype calls and send emails.
- In Cork, Puddleducks.ie is running an interactive competition for children. Children and families are invited to take part in an online treasure hunt which is a wonderful opportunity for parents to introduce their children to the internet in a safe, supervised and fun way.
- There will be webinars conducted by Krishna De, Ann Donnelly and Peter Fry.
- Tim Willoughby from Local Government Computer Services Board (LGCSB) is supporting us by allowing our members to use the local libraries to host suitable events.
This week is a superb opportunity to help demystify the Internet for everyone in society. The internet now forms a daily part of many peoples life but much of the capability from video calling relatives in other parts of the world to using social media for business are still largely untapped. We are inviting companies and individuals to organise their own events during the week, based around the themes and to reach out to people who would not ordinarily have the opportunity to take advantage of the digital world.
This is an opportunity for every one of our members to bring their skills and capabilities to the very widest audience, showing everyone how the internet can be used to communicate with friends and family, transact business to business and business to consumer. We are also hoping that this initiative will help show the diversity of internet usage throughout the country.
A specially designed site promoting all the activities taking place throughout the country is available on www.iia.ie/DTN.
A number of ticketing options are available allowing delegates to attend the Conference only, the Net Visionary Awards only, or avail of a 20% discount by attending both the Conference and the Awards. Full tables of 10 can also be booked for the Awards dinner also.
|Conference Only – Early Bird*||€195||€245|
|Conference Only – Full Rate||€245||€345|
|Combined Ticket** – Early Bird*||€325||€395|
|Combined Ticket** – Full Rate||€395||€495|
|Net Visionary Awards Only||€250||€250|
|Table (10) Net Visionary Awards||€2,250||€2,250|
* Early Bird tickets are available until 23 April.
** A Combined Ticket includes entry to the Conference on 20 May as well as a place at the Net Visionary Awards ceremony on the evening of 20 May.
20% Regional Discount
Attending from outside the Greater Dublin area? Contact Irene to receive a further 20% discount voucher applied to your choice of ticket or to enquire about Charity and Student rates.
Have I ever mentioned to you that I love my job here in the IIA? One of the things that I love about it is that I often get to some great events. We recently sponsored IIA Member Company Meetingbooker.com’s Hotel Website Marketing Conference and I would definitely count this as among the best that I attended this year. The speakers were all good and varied but mostly I thought it was very clear that they had done their research about the audience and were aware of the issues and processes effecting the hotel industry’s day to day work.
I live tweeted the event and hope that I shared some of the nuggets. However MeetingsBooker.com have made the slides not only from this conference but their other conferences in 2009 available via Slideshare.
BizCamp is a user generated business conference with open, participatory workshop-events, where content is provided by the participants. It is a new feature on the Irish business events calendar and is based on principles of interaction, engagement and conversation. It’s a free event and therefore sponsors are very welcome
I had my first experience of a camp-style conference last September which focussed on one of my main interests: social media. At that camp, I learnt lots of interest in that arena. So I didn’t hesitate to sign up for Bizcamp either – I figured if I learnt half as much as I did at Podcamp Ireland and met half as many people who have been a boon to my work with the IIA it would be a day well spent. Bizcamp Dublin is being organised by, among others, Keith Bohanna, who is on the IIA Board, and Alan O’Rourke of Spoiltchild, an IIA member. In the video below Keith explains a bit more about what to expect at Bizcamp. Watch it and then go register!
Joshue O’Connor, a member of the IIA User Experience Working Group from the National Council for the Blind in Ireland, outlines what delegates can expect from the IIA User Experience Conference next Tuesday 25 November in the Burlington Hotel Dublin.
In business there are many confounding variables that face you. Internal and external pressures at every corner. If you sell products then you must have people who must decide to buy and use your products, the same for any services that you provide. The web has opened up new horizons of possibility but how do you really get it right? Trying to understand what makes your users tick is a full time job in itself and not exactly an exact science.
Therefore coming to the IIA User Experience Working Group’s annual conference on the theme of “Brand building, profitability and customer loyalty through better User Experience” will really help you. Meet with some practitioners who spend their time trying to understand the user experience. There are many diverse and experienced speakers at this event who will endeavour to share what they have learned as practitioners. You will come away from this event with, at the very least, the realisation that there is a lot to be learned when you consider the complexity of the very people you are trying to reach, and hopefully a trick or two that may help you to improve the quality of the services that you offer.
Click here to check out the progamme, speakers and register for this event. Readers of this blog can get 10% off by using the code “UEBlog” when prompted during registering. At €145.00 for non-members and €75.00 for IIA members it’s a bargain even without the discount. As they say in Irish may you enjoy and gain benefit from it!