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		<title>EMAIL MARKETING: WELCOME SERIES EMAILS</title>
		<description><![CDATA[This is a guest blog post contributed by Chris Byrne of Newsletter.ie. So youʼve used email marketing tools to send email, are comfortable with designing effective newsletters and you track email open rates for your campaigns. So whatʼs next? This article on welcome series will show how you can produce more effective and meaningful results [...]]]></description>
		<link>http://blog.iia.ie/2012/email-marketing-welcome-series-emails/</link>
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		<title>How to choose a digital marketing agency.</title>
		<description><![CDATA[This is a guest blog post contributed by Brian Maher  of WebAgency. Choosing the right digital agency has never been more important. Digital marketing offers the potential to track ROI much more accurately than is possible with offline media. Plus, the digital revolution is not going away; more users are engaging online more often and with [...]]]></description>
		<link>http://blog.iia.ie/2011/how-to-choose-a-digital-marketing-agency-2/</link>
			</item>
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		<title>Book Review: Engage or Die by Brian Solis</title>
		<description><![CDATA[This is a guest post by Robert Purcell. Robert is a member of the IIA Social Media Working Group which seeks to support businesses in the development of strategies for engaging with social media. As Marketing Manager for Post Consult International Ltd. (PCI), Robert&#8217;s main focus is developing the marketing and product strategy for the [...]]]></description>
		<link>http://blog.iia.ie/2011/book-review-engage-or-die-by-brian-solis/</link>
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		<title>My last day with the IIA *sniff*</title>
		<description><![CDATA[Today is my last working day as Membership, Marketing and Communications Manager with the Irish Internet Association. I&#8217;m going to work with one of our member companies Prosperity and looking forward to the change. I will of course miss my colleagues Joan and Vicki much as I miss my daily interactions with Fergal, Irene and [...]]]></description>
		<link>http://blog.iia.ie/2011/my-last-day-with-the-iia-sniff/</link>
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		<title>Nominations are  open for Net Visionary 2011: some new categories</title>
		<description><![CDATA[The hallowed day has arrived. Actually it arrived on 27th June but I have been busy training my new colleague Vicki in advance of my departure from the IIA so apologies for not noting this sooner on the blog. Nominations for the 13th Annual Net Visionary Awards are open! You can go right ahead click [...]]]></description>
		<link>http://blog.iia.ie/2011/netvisnomsopen/</link>
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		<title>Making the most of Internet Expo 2011</title>
		<description><![CDATA[Here in IIA HQ we are very excited about a new event on our calendar for 2011. For the first time ever we are running an Internet Expo! It&#8217;s the first trade exhbition for the internet industry in Ireland and we are delighted to be partnering with Ireland&#8217;s premier exhibition company Irish Services Ltd. on [...]]]></description>
		<link>http://blog.iia.ie/2011/making-the-most-of-internet-expo-2011/</link>
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		<title>Sugru – Marketing Through Word of Mouth and User Generated Content</title>
		<description><![CDATA[This case study of sugru is part of the IIA Social Media Working Group's series of studies on how companies are using social media to achieve their business aims and objectives. This study was written by Eoin Kennedy, chair of IIA Social Media Working Group.]]></description>
		<link>http://blog.iia.ie/2011/sugru-%e2%80%93-marketing-through-word-of-mouth-and-user-generated-content/</link>
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		<title>Are you a Developer? Are you a UX expert? reMIX Dublin is for you!</title>
		<description><![CDATA[If you answer yes to either of those questions then you shouldn&#8217;t miss IIA Member Company Microsoft&#8217;s upcoming event reMIX Dublin. This free event brings you the best of Microsoft’s premier web &#38; devices conference (MIX) at no cost to you. All you need to do is register and get yourself down to the RDS [...]]]></description>
		<link>http://blog.iia.ie/2011/are-you-a-developer-are-you-a-ux-expert-remix-dublin-is-for-you/</link>
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		<title>Review: The New Handshake: Sales Meets Social Media, by Joan Curtis and Barbara Giamanco</title>
		<description><![CDATA[This review is part of a series of reviews that you can expect to see over the next while from the Social Media Working Group. This first one is by Eamonn O’Brien, Founder of The Reluctant Speakers Club. Here he reviews The New Handshake: Sales Meets Social Media, by Joan Curtis and Barbara Giamanco: This [...]]]></description>
		<link>http://blog.iia.ie/2011/review-the-new-handshake-sales-meets-social-media-by-joan-curtis-and-barbara-giamanco/</link>
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		<title>Minister Richard Bruton TD speaking at Open for Business</title>
		<description><![CDATA[Okay this is (probably) the last post about Open for Business Thanks to MerrionStreetNews for this video of Minister Richard Bruton TD speaking at our annual conference on May 12th last]]></description>
		<link>http://blog.iia.ie/2011/minister-richard-bruton-td-speaking-at-open-for-business/</link>
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