” The Web Analytics World in 2012

This is a guest blog post contributed Target Online Marketing.com

Your website is now live! What’s next?

Search engine marketing, social media, newsletters and email marketing activities?

For what return?  Does it work? Why? How? When? What worked? Etc..

Thanks to web analytics software such as Google Analytics, website owners are now empowered with big data presented in a user friendly interface.

Google Analytics is a free web analytics tool. Google Analytics is free, user friendly, easy to install on a website or a blog, easy to integrate with the range of Google services such as AdWords, AdSense, Doubleclick, GWT, etc… This makes Google Analytics very popular et probably the most popular web analytics software on the market.

At TargetOnlineMarketing.com, we decided to review Google Analytics’ usage worldwide in 2012. Our technology partner W3techs.com explains how: “we investigate technologies of websites, not of individual web pages. If we find a technology on any of the pages, it is considered to be used by the website.“ W3techs.com’s CEO Matthias Gelbmann adds, “We include only the top 1 million websites in the statistics in order to limit the impact of domain spammers. We use website popularity rankings provided by Alexa using a 3 months average ranking. Alexa rankings are sometimes considered inaccurate for measuring website traffic, but we find that they serve our purpose of providing a representative sample of established sites very well.”

According to Netcraft, there are around 700 million websites in June 2012, of which 190 million are active. On average, Google Analytics is installed on 55.8 per cent of websites – Google Analytics is installed on 100 million + websites -, giving Google Analytics a whopper 81.5 per cent market share of the worldwide web analytics software industry. The second place goes to LiveInternet with 5.4 per cent and ranking third is CNZZ with 4.1 per cent market share.

Some numbers about the use of Google Analytics worldwide:

• In Europe, we love Google Analytics, just under 62 per cent of all websites have it installed
• Only South America beats Europe to the top spot with 66.9 per cent
• In Iraq Google Analytics is used by 3.4 per cent of websites, making it the lowest ranking
• Macedonia is the Google Analytics top ranking country in the world with 83.3%
• Asia is the only region of the world with a Google Analytics usage below 50 per cent with 43.5 per cent. CNZZ would have a much higher usage
• under a third of all .mobi websites use Google Analytics as a web analytics tool – 29.4 per cent to be precise
• just under two third of newly created .xxx TLD websites use Google Analytics with 62.2 per cent
• 84 per cent of .ie sites use a traffic analysis tool vs. 68 per cent worldwide
• Google Analytics is installed on 78 per cent of .ie websites
• Full Circle Studies ranks second on .ie websites
• 5 per cent of. ie sites use Adtech vs. 0.3 per cent worldwide
• Adtech ranks third behind AdSense and DoubleClick

See TargetOnlineMarketing.com infographic ‘Who is using Google Analytics in 2012′

 

 

 

 

 

 

 

 

 

Google Analytics – and by extension its overwhelming worldwide usage – is using: first party cookies and JavaScript code.All websites have to comply with evolving data privacy guidelines, cookies technologies, country specific e-commerce laws, etc… As a website owner do make a point of having up to date legal information on your website. If you need guidelines, get in touch with the IIA.

 

An bhfuil Quora againn? (My Seachtain na Gaeilge post)

A Conversation with Mark Zuckerberg at Web 2.0 Summit 2010

If you’ve got an hour to spare on your way to or from work, it’s worth watching this Web 2.0 Summit conversation with Facebook CEO Mark Zuckerberg.

His interrogators were Tim O’Reilly and John Battelle. He spent a good portion of the discussion talking about the new Facebook Messages, which I spoke about on the blog on Tuesday.

Watch it if for no other reason that to judge how well Jesse Eisenberg played him in the Facebook movie, The Social Network.

What’s This New Fangled Facebook Messages?

It’s not email…apparently. It’s Mark Zuckerberg’s Facebook Messages. Some call it the Gmail Killer, some doubt it’s viability at all and some are just confused by it. So, what is Facebook Messages?

Yesterday, Facebook CEO, Mark Zuckerberg, announced details of his one stop shop for all your messaging needs. It combines your email, text messages and chats with a strong focus on the social element of online communication. When you select a contact, you will instantly see your entire conversation history regardless if it was through IM, SMS or email. This adds context to conversations – we don’t just converse with people using one method and now all methods will be integrated. Facebook says, “it’s like having an ongoing record of your friendship”. Aww, how sweet.

So far so good! It sounds like the ideal solution for personal emails. However, Facebook are at pains to say this is not an emailing system. Despite the fact that you will now have access to a @facebook.com email address, the Messages service is designed to act more as a ‘switchboard’ for your communications needs. Zuckerberg stated that Facebook believes modern messaging should be “seamless, informal, immediate, personal, simple and minimal”. “It’s not e-mail,” he said.

Now, I don’t know about the rest of you, but I happen to be quite fond of email. I like my Gmail account; I like having all of my different email addresses integrated into my Gmail account. I don’t think I’m quite ready to abandon emails just yet.

There is one area I can see Facebook outshining Gmail and that’s in the prioritising of messages. While Gmail has its Priority Inbox (something which is not as intuitive as they seem to believe), Facebook has its Social Inbox. FB knows who your friends are already. It knows who you converse with regularly. Your social inbox will likely only contain messages from people you deem important to you socially. Messages from everyone else will fall into your ‘Other’ folder. In fact, as with FB’s other functions and services, you can restrict who has the ability to message you – i.e. Friends Only, Friends of Friends, Groups, etc.

Why have Facebook launched this service? Well, with over 500 million current Facebook users, there’s definitely a market for the service. The pre-existing Facebook Mail is clunky and unintelligent, so a change was definitely needed. Furthermore, Zuckerberg explained recently that when he asked a group of high school students why they “don’t really use e-mail”, the reply was “it’s too slow”. Text messaging is near instant and Facebook wants its Messages system to reflect this.

Which brings us back again to the abandonment of email – “We don’t think a modern messaging system is going to be e-mail,” Zuckerberg said. For a system that claims not to be email, it looks a lot like email to me…

…except, not as good. Facebook Messages cannot replace email. It’s advantages will be in the instantaneous nature of the service, the swift responses, the quick back-and-forth. However, if you use email for more than short bursts of information (I definitely do), Messages won’t be for you. Granted, Facebook have purposely geared their service this way.

Every email someone sends to darren_byrne21678@facebook.com will go into Facebook Messages as part of a single conversation. If you end up sending me several emails about a variety of topics, I’ll see all of those separate emails as one conversation. FB Messages doesn’t have Subject Lines. Again, I see this as a huge flaw, while Facebook call it a design feature.

I can see plenty of advantages to Messages, particularly for personal communications, and, as an upgrade of their current Facebook Mail service, it is a huge improvement. But will it change how I communicate online? I don’t see it. Maybe I’ll be proven wrong.

Frankly, with so much still wrong with Facebook – the privacy settings, the user interface for Facebook Groups, the lack of message archive accessibility and the fact that there are still no email alerts available to Page Admins, to name a few – I would rather Facebook get their core product right before throwing a new one at us.

If you want to know more about Facebook Messages, go to the Facebook Blog or if you want to request an invitation, you can click here and wait a while. And don’t forget, you can follow the Irish Internet Association’s Facebook Page too.

For the moment, Facebook Messages is invite-only – and each person has a limited number of invitations to share. Are you using it yet? Let us know your thoughts on Messages. Will it work or will it go down in the annals of Internet lore, alongside Google Wave, Bebo and Boo.com?

Irish Blog Awards 2010

In a few short days, many of Ireland’s best bloggers will descend upon Galway to celebrate all that is great about the Irish Blogosphere. Congratulations to all those who were shortlisted, including a number of IIA members. High fives all ’round and have a great weekend.

For a full list of nominees go here and if you want to attend the event in the Radisson in Galway this Saturday, you can pick up a ticket here for just €15.00.

The Great Dublin Twestival 2010

Twestival 2010 is happening on Thursday 25th March from 6.30 pm – 12.30 at the ODEON on Harcourt Street. This year Concern is the benefactor of the WORLDWIDE event.

This Thursday, people in hundreds of cities around the world will come together offline to rally around the important cause of Education by hosting local events to have fun and create awareness. Twestival™ (or Twitter Festival) uses social media for social good. All of the local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

Buy your Dublin Twestival Ticket here.

There are some great bands lined up and some extra surprises on the night, including (rumour has it) some unusual auction items.

Go Easy on Me, I’m New

Hello to all the IIA members and those who follow the blog. I just wanted to introduce myself. I’m Darren Byrne and I am the newest member of the IIA team. I’ll be helping out  for a few months, while Roseanne is on maternity leave. You’ll most likely see me blogging, tweeting, Facebookering (hmmm!!!) for the IIA when I’m not pushing papers.

You may know me from such interwebby places as Twitter, Culch.ie and my own humble blog at DarrenByrne.com. If you have any queries, thoughts or ideas regarding the IIA, please feel free to get in touch darren {at} iia {dot} ie

Wish me luck!!!

Buzzin’ man!

Okay no prizes for original titles for me when writing about Google’s new service Buzz. I’m now seeing it in my Gmail from my PC but so far I have checked it out more often on the iPhone. I fear Google may be a little late to the party on this one but the promised open-ness (“Connect sites you already use. Import your stuff from Twitter, Picasa, Flickr, and Google Reader.”) should allow people already familiar with other Google services to tap into it. I already use Friendfeed in a very lacklustre manner admittedly but it fills my lifestreaming void (Bet you didn’t even know you could have one of them eh?) Increasingly many social networks do allow this cross pollination through RSS feeds and APIs. The amount of replication as a result can be overwhelming and irritating. I know one of the things I’ll be doing next week while waiting for the arrival of Nipper 3.0 will be sorting out all my feeds, where they’re going and who’s seeing them. I know, the excitement!

However not everyone is enthralled by Buzz. Laurent Francois of Social Media Today feels that the assumption that Google make that you automatically want to be visible or see all your Gmail contacts is a big assumption and a questionable attitude to privacy.

But what’s the buzz for business? The mobile version is location specific (although it’s been having a fine time pinpointing my location so far) allowing users to “view buzz near your location” or “Post buzz tagged with your location”. This could be a great boon to businesses using Buzz and Google Maps as one of the functions allows the user to see Buzz “Nearby” and add in locations not unlike that other new-ish kid on the Irish block, Foursquare. Businesses could buzz about special offers, events, opening hours etc. and pick up passing buzzers. Despite Laurent’s fears above it will still be up to customers whether they follow the buzz on businesses or not. For customers however it’s nice to know that you can click on the nearby button when you’re thinking of a purchase and seeing if any nearby businesses are offering any specials, whether they are open and what your options are.

Deloitte feel the power of Social Media

Thanks to our Google alerts I just happened upon this post by Simon Murphy of Deloitte where he shares insights about the development, release, collation and results of Deloitte’s 2009 CIO Survey. It is very interesting to read that he concludes that LinkedIn proved by far the biggest pull to the survey results followed by his colleague Harry Godddard’s guest post here on the IIA blog and inclusion in the November Digital Digest. The fact that we also push these sources out to various social networks was undoubtedly helpful in spreading the word.

The survey results are well worth a read and with my nerdy social research background I am very happy to read on Simon’s blog that Deloitte plan to run the survey again next year. Nothing like the promise of some longitudinal data to get the heart racing of a cold Tuesday morning!

Facebook and our eyeballs

This post started as a comment on Krishna De’s blog post about the recent enormous growth that Facebook have seen but I felt it was getting a little long-winded! In the last six months Facebook report that they have seen an extra 100 million users joining the service, bringing their total to 300 million active users. Krishna has posted a video of Facebook’s COO Sheryl Sandberg talking about what this growth means for Facebook. This video is well worth a look as Sandberg talks about how Facebook has seen constant growth not only in users but in cash flow through a recession, partly because of their strategy for creating engaging advertising and promotional models so head back over there to check it out.

What struck me about the information in this video and in Krishna’s post was the figure of  55 million users acessing Facebook via mobile. In the most recent State of the Net (available online later today) Three Mobile report that 43% of the mobile internet usage o ntheir network is to Facebook and Bebo. While I have not accessed Bebo from my mobile I do access Facebook on my iPhone. Their newest app is a vast improvement but I notice that there is no advertising! So I fail to see what it means to businesses that 55 million users are accessing Facebook via mobile when they’re not getting any of those eyeballs!

Then I wonder if Facebook is training me to get used to their app while they perfect it (because let’s be honest the previous incarnation of the app was as good as useless). While I’m getting used to and, I admit it, mildly addicted to this app, are they, in a similar way to how they rolled out and improved the functionality of their advertising online, working out the best, most social and engaging way to display advertising to their mobile users? No doubt those of us in Apps Anonymous will be the first to know!

Whatever their plans for our eyeballs there is no doubt that there is a place for business on Facebook now and I think that Facebook’s recent changes and developments in the way organisations can get involved in Facebook has had some hand in their recent growth. I’ve certainly been using Facebook more, including advertising and promoting upcoming IIA events from the IIA’s Facebook page. I’ll keep you posted on how that works for us but I know Puddleducks, an IIA Member, have been posting their progress with Facebook ads on their blog. Let me know if you have any further information about your organisation’s experience with Facebook ads. We’d love to roll it out as a Social Media Case Study.

Next Page »

• Follow the IIA on Twitter: do say howdy & we’ll follow back!

  Follow @iia

• IIA on FB

  Irish Internet Association
  
  Promote your Page too

• Subscribe to the IIA Blog

  Subscribe in a reader

  Enter your email address:

  Delivered by FeedBurner

• Request for Guest Bloggers

  All IIA Members are welcome to contribute to the IIA Blog. Please contact our Membership Manager, Ailbhe Lee at members@iia.ie for further details. Read our Guest Blogger Guidelines

• Recent Comments

  • santa on IIA Launches New Diploma in e-Commerce Management
  • Ireo projects in gurgaon on Good Design, Bad Design & ‘That’ll Do’ Design
  • Election material on EMAIL MARKETING: WELCOME SERIES EMAILS
  • Remove bad reviews on Guest Post: The Benefits of having a Web Site in a Recession
  • DianaK on Internet Register Ireland – potential scam

• What’s the IIA (t)wittering on about today?

• IIA

  • Irish Internet Association

• Pages

  • About the IIA
  • Comment moderation policy
    • Feedback Friday Guidelines
  • Guest Blogging for the IIA
    • Add content to IIA.ie & IIA Digital Digest

• Ooh shiny pictures!

  We use the Creative Commons Image Search tool for many of the pictures on the blog.
  Click here to use it too!

• Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

• IIA News

  • IRISH INTERNET ASSOCIATION PARTNERS WITH ENTERPRISE IRELAND FOR CLOUD APOPTION EVENT SERIES - SUPPORTED BY MICROSOFT
  • Closed gTLDs - Comment from Irish Internet Association
  • www.buyersclub.ie Launch Scholarship Programme for the Irish Internet Association (IIA) Diploma in eCommerce Management
  • IIA STATEMENT IN RESPONSE TO TOURISM IRELAND AWARDING CONTRACT TO LONDON BASED COMPANY
  • IRISH INTERNET ASSOCIATION LAUNCH ECOMMERCE SKILLS AND JOB OPPORTUNITIES

• IIA Upcoming Events

  • Diploma in e-Commerce Management. - 26th September 2013
  • Diploma in Digital Marketing - June 2013 Bootcamp
  • Plan and Deliver a Successful Website Build - 27th June 2013
  • "Adopting the Cloud" Regional roadshow conference and clinics - CORK
  • "Adopting the Cloud" Regional roadshow conference and clinics - DUBLIN

• IIA Member News

  • INDEPENDENT DIGITAL TEAMS UP WITH RYANAIR.COM IN EXCLUSIVE SALES PARTNERSHIP
  • Hosting Ireland becomes EURid Registrar….
  • Blacknight Announce Release of .CO Asian IDNs
  • It's easier than you think to win Government Business
  • TIME FOR IRISH BUSINESSES TO MAKE THEIR MARK IN EUROPE
  • Doing Business in Britain Event - 16 May 2013
  • Blacknight to Speak on The Do’s and Don’ts of Domains at SHIFT Conference Leading Irish Registrar talks creativity and valuation in the namespace
  • IT Solutions for the Food Industry event
  • Contactless Payments roll out to the South West with AIB Merchant Services
  • Hosting Ireland Launches Cloud VPS Virtual Machines

• IIABlogged

  advertising awards blogging broadband business business blogging business use of social media case study communications community competition conference congress design Digitise the Nation ecommerce events facebook feedback Feedback Friday google Guest Blogger guide information marketing media members Membership microblogging Net Visionary Awards 2008 networking new media new members promotion research SEO SMWG case study social media Social Media Working Group statistics survey tourism twitter video Web 2.0

• Categories

  • accessibility
  • adsense
  • AGM
  • Beat the recession
  • blogging
  • broadband
  • Business Guides
  • Cloud Computing Working Group
  • compliance
  • Congress 2008
  • Congress 2009
  • Congress 2010
  • corporate branding
  • data protection
  • design
  • Digital Digest
  • Digitise the Nation
  • Diploma
  • domains
  • Dot ie Net Visionary Awards 2012
  • eCommerce
  • email marketing
  • employer branding
  • events
  • Feedback Friday
  • Guest Blogger
  • icann
  • IIA Board
  • IIA Conference 2011
  • IIA Team
  • IIA website
  • International Strategy Working Group
  • Internet Expo 2011
  • irishblogs
  • legal
  • Lobbying
  • marketing
  • Meetball
  • Membership
  • mobile internet
  • more clients
  • Net Visionary Awards 2008
  • Net Visionary Awards 2009
  • Net Visionary Awards 2010
  • Net Visionary Awards 2011
  • new technology
  • news
  • online bullying
  • Online Marketing Working Group
  • online retail
  • personal branding
  • podcast
  • Poll
  • privacy
  • public policy
  • rights
  • Scam
  • search engine optimisation
  • security
  • social media
  • Social Media Working Group
  • State of the Net
  • statistics
  • technical issue
  • training
  • Uncategorized
  • user experience
  • Vacancies
  • Web 2.0
  • web development working group