The IIA in partnership with Irish Times Training are delighted to launch a brand new Diploma course in e-Commerce Management.

This Course covers everything you need to know to run a successful ecommerce business. Click here for more information.

Module 1:  Planning your e-Commerce Customer Proposition

Lecturer:  Ronan O’Brien of Zatori – The Costume Shop

Module 2:  Business Planning

Lecturer: Fionan Dunne of CFO Services

Module 3:  Effective Website Design

Lecturer: Gareth Dunlop of Fathom

Module 4: Driving Customer Traffic – PPC, SEO, Affiliate Marketing and E-Mail Marketing, Deals Management

Lecturer:  Ronan O’Brien of Zatori

Module 5:  Transaction Management

Lecturer: Bob Curran of Buy4Now

Module 6:  eCommerce Customer Services: CRM – Relationships and Returns

Lecturer: Bob Curran of Buy4Now

Module 7:  eCommerce Customer Services: Deliveries and Deadlines

Lecturer: Rory O’Connor of Scurri.com

Module 8: International e-Commerce: Translations & Transactions

Lecturer: Mark Rodgers of Cipherion Translations

Module 9:  Metrics / Analytics

Lecturer : David Murphy of Amplify

Module 10:  Content – Images and Copy

Lecturer:  Fiona Ashe of FlasheForward Communications

Module 11: Mobile Commerce

Lecturer: Sian Gray,  Mobile Marketing specialist (Nokia)

FREE Module :  Breakfast Briefing  Managing Customer Information:  Your Legal Obligations as an eCommerce Manager from Gary Davies, Assistant Data Protection Commissioner

If you’ve got customer information on file you will need to know in what form and for how long you can store it.  You will also need to know for what you may use it.  You will need to be fully aware of your obligations as a retailer vis a vis Trading Standards etc..  This module is painful but necessary!

One Response to “IIA Launches New Diploma in e-Commerce Management”

1. santa on May 28th, 2012 3:53 am

   Great blog.

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