Mo gheansaí, do gheansaí, a gheansaí

November 17, 2008 · Posted in search engine optimisation  · Posted by IIA

Damien Mulley is running another innovative competition to find the best Search Engine Optimiser in Ireland. The competition has become known as the Geansaí Gorm Competition. (although I think it is being spelt “geansai gorm” without the accent. I’m sayin nuttin! :)) This phrase was chosen so as not to pollute the rankings of actual businesses because it was unlikely that there are many trying to sell geansaithe goirme online (bang goes the Spailpín Fánach’s line in blue jumpers…)

The competition runs until 3pm on December 1 2008 so if you are really good there is still time to get ranked in Google for geansai gorm. I’m really looking forward to seeing the resuls. I’ll be keen to see how much social media helps the winner or whether the purchasing of AdWords helped. I’ll keep you posted on the results.

Now I’m off to sell all the mentions above of geansai gorm to the contenders… ;)


15 Responses to “Mo gheansaí, do gheansaí, a gheansaí”

  1. Paul Savage on November 17th, 2008 12:47 pm

    It’s great that you are highlighting this. I would encourage people to take part, and try their luck and see what comes out of it. Every company would like to improve their natural SEO rankings, and this is a good way for someone to test the waters, and gauge their success.


    P.S. Feel free to point one of those nice links to to my entry , ;)

  2. Roseanne Smith on November 17th, 2008 2:26 pm

    Well Paul I definitely think you should get an award for speed of reaction to Google Alerts :) My prize to you is a link! Well done and good luck

  3. paul savage on November 17th, 2008 7:15 pm

    Thanks, very generous of you Roseanne !

    And for those who think it’s too late, 2 weeks is a long time in the SEO world. And anything can happen. There are currently 158,000 pages listed on for the term, which is amazing because at the start there was less than 10,000.


  4. Cormac on November 17th, 2008 8:49 pm

    [blockquote]Every company would like to improve their natural SEO rankings, and this is a good way for someone to test the waters, and gauge their success.[/blockquote]

    Paul, there are a quite a few guys out there doing very non organic SEO. There is a tonne of spam appearing that shouldn’t be permitted under the competition rules in my opinion. Ideally the competition should only be on page optimisation in order to further reduce spam. A lot of the entrants are being a bit too non-contextual in their link building and it’s not serving any purpose to the Internet outside of the geansaí gorm competition.

    Roseannae, my entry has the fáda and is the only one to date to be entirely written as Gaeilge. Should be interesting to see if the all Irish entry is capable of beating the all English sites. Tá mo suíomh scriobha as Gaeilge!

  5. Dara on November 17th, 2008 10:52 pm

    I agree with Paul who will be a tough act to beat! Always good to at least try and the competition has certainly captured the imagination. Close to 50k serps now in comparison to less than 150 when it began.
    If your passing on the link love Roseanne my entry is


  6. Roseanne Smith on November 18th, 2008 12:02 pm

    @Cormac As the competition is only in it’s first year (and I understand others have been run in other countries) there will be less rules or less awareness of rules than we will see in subsequent years. I suppose the very fact that there are no hard and fast rules about SEO is partly what is being explored here.

    Fair play don iontráil as Gaeilge (ahem Dara take note of spelling :))

  7. Dara on November 18th, 2008 3:32 pm

    Roseanne-was actually a deliberate decision to go with the mis-spelling of gaeilge.

  8. Roseanne Smith on November 19th, 2008 10:49 am

    @Dara and when I thought about it, I thought it was a probably a good idea. There’s a translator out there somewhere who will one day be happy to use the correctly spelt version.

    Thanks for all your comments!

  9. Aoife on November 20th, 2008 1:26 pm

    The Geansai Gorm SEO competition is such a great idea… and a great way to learn the art of SEO – i’m looking forward to seeing the end result and on improving my Irish – here’s my attempt at it… …..

  10. me on November 26th, 2008 4:04 am

    Let’s just hope that this competition won’t divide the SEOs in Ireland.
    Some of the “competitors” are already bitching each other now that’s the last week .

  11. Cormac on November 28th, 2008 11:46 am

    If you’re referring to me calling out a contestant for spamming then I think you”ll agree that I have every reason to ‘bitch’ as you put it.

  12. Roseanne Smith on November 28th, 2008 11:56 am

    Okay kids now play nice!

    To be honest with you all until I started working full time with the interwebs I thought SEO was something people got all het up about back in 2002. So my eyes have been truly opened this past year.

    I know you all want to be the uncrowned King of SEO (and sadly I think it’s mostly fellas: does this say anything about SEO or men or women? Possibly maybe :) ) but a little perspective please!

    And I very much look forward to all of your reviews and posts about lessons learned about SEO on those sites once you’re finished.


  13. ggwinner dot com on November 28th, 2008 1:11 pm

    I wasn’t talking about you Cormac. As somebody already said ( probably you ) this SEO contest is followed by a lot of people and is normal that all “bad” SEO techniques would come out sooner or later.
    I was talking about the big kids with the ” I’ve done this because somebody else done it too..” line … which is a pathetic excuse,especially for a big company who have all the “legal” resources and power to win any sort of competition.
    I remember a time ( a month ago ) when everybody entering this use to say : yeah, it should be for fun so I’ll enter …now it looks that all this fun is out the window and everything goes way to serious which is … sad.
    P.S. I cannot end this without noticing the fair play move done by bluejumperinirish com done for bluejumperinireland com.
    THAT’s how it should be done !

  14. geansai gorm on November 28th, 2008 5:09 pm

    Good luck guys! could be a tight one :)

  15. Cormac on November 29th, 2008 12:18 am

    Roseanne, there is one female entrant that I’m aware of.

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