Bruno! We’re blushing!

May 22, 2008 · Posted in Uncategorized  · Posted by IIA

Bruno Sardo made a presentation at last week’s IIA Congress about Dell’s social networking. He mentioned in particular their very proactive IdeaStorm which is a simple but brilliant use of Web 2.0 technologies. If something is bugging you about your Dell product, they want you to come online and tell them about it. I know it’s very à la mode to swear at the moment (thank you Biffo) but if you write coherently about your idea for improving your Dell product, other users can vote whether they also think this is a good idea. At the time of writing there was a suggestion that all power cables should be standardized. I reckon this is a great idea so I am choosing to promote this idea. Click click click and it’s done. So simple.

Barry Meehan speaking about the return on his investment in his blog at the IIA Congress 2008In his blog post about his experience at our Congress last week, Bruno writes, “The overwhelming feedback I received directly and indirectly was that people got by far the most out of the case studies and hearing from businesses who are learning by doing.” He then goes on to write about Barry Meehan’s presentation about his WorldwideCycles blog, “Barry shared some people will drive all the way from Dublin to buy their bike or supplies from his shop, and now that their store is eCommerce enabled they get orders from all kinds of places. An online order was placed last week from Italy for a €3,000 bicycle. When Barry posted a video on the blog showing how to clean your bike after a race, he saw sales of the cleaning product he used in the video quadruple almost overnight!” 

In the comments to Barry’s post I notice that Aedan from Puddleducks is planning to start a blog. I am thrilled to read this on both a professional and personal level. Professionally because I know Aedan took a positive experience and inspiration (and indeed a raffle prize!) away with him last Thursday. On a personal level, I know two nippers who are off to the zoo today in their “fireman suits” purchased from Puddleducks and I look forward to reading more from PuddleDucks. (No pressure Aedan, I swear!)

The presentations from the Congress are available to members and delegates on our site. Don’t forget to login. If you have forgotten your username and password please contact members@iia.ie.

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Comments

4 Responses to “Bruno! We’re blushing!”

  1. Aedan on May 22nd, 2008 11:14 pm

    Hi Roseanne,

    Yes – now that I have committed to it in cyberspace we will have to start the PuddleDucks blog in the near future. (No pressure!) I’ll let you know once it’s up and running.

    Thanks again for the great organisation of the IIA congress – I found it an enjoyable and informative day. Also great that I won the raffle prize for a TradeDoubler campaign (I never win anything!). Keep a look out for a fetching PuddleDucks banner appearing on a website near you later in the year.

    Oh and … I hope the kids had a great day out at the zoo in their PuddleDucks gear!

    All the best,
    Aedan
    http://www.puddleducks.ie

  2. Roseanne Smith on May 23rd, 2008 8:34 am

    Hi Aedan,

    I look forward to hearing about your blog and will happily post a guest blog for you about how we have taken on the Irish climate with the help of PuddleDucks! Hmmm maybe I am obsessed with the weather…

  3. iia blog » Kilkenny here I (IA) come on September 9th, 2008 11:21 am

    [...] are the people behind PuddleDucks, a company who sell waterproof clothing for adults and children. Aedan commented that he was much inspired by what he heard at the IIA Congress back in May about how organisations [...]

  4. Blush face on February 24th, 2009 8:23 pm

    “[...]he saw sales of the cleaning product he used in the video quadruple almost overnight!”

    - It’s crazy how it works. I am a sales man and wish I could make a stunt like this.

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